Methodology for assessing the client capital of Russian enterprises in the engineering industry with a system for managing the full life cycle of high-tech products

Berger P.D., Nasr N.I. (1998). Customer lifetime value: Marketing models and applications Journal of Interactive Marketing. 12 (1). 17-30. doi: 10.1002/(SICI)1520-6653(199824)12:1<17::AID-DIR3>3.0.CO;2-K.

Blattberg R.C., Deighton J. (1996). Manage Marketing by the Customer Equity Test Harvard Business Review. 136-144.

Energia.ru. Retrieved February 13, 2022, from https://www.energia.ru

Engine.space. Retrieved February 13, 2022, from https://engine.space

Gupta S., Lehmann D.R. (2003). Customers as Assets Journal of Interactive Marketing. 17 (1). 9-24. doi: 10.1002/dir.10045.

Iss-reshetnev.ru. Retrieved February 13, 2022, from https://www.iss-reshetnev.ru

Kaganov Yu.T., Sokolyanskiy V.V., Volosnikova M.S., Ishimtsev V.I. (2015). Programmnaya realizatsiya algoritma iskusstvennyh immunnyh sistem dlya resheniya zadach optimizatsii intellektualnogo kapitala [Software implementation of the algorithm of artificial immune systems for solving problems of intellectual capital optimization]. Estestvennye i tekhnicheskie nauki. (6(84)). 102-105. (in Russian).

Kumar V., Morris G. (2007). Measuring and maximizing customer equity: a critical analysis Journal of the Academy of Marketing Science. 35 157-171. doi: 10.1007/s11747-007-0028-2.

Lisenkova V.S., Sidnyaev N.I., Sokolyanskiy V.V. (2020). Mnogokriterialnaya optimizatsiya raskhodov na elementy intellektualnogo kapitala vysokotekhnologichnyh predpriyatiy [Multi-criteria optimization of expenditures on elements of intellectual capital of high-tech enterprises]. Russian Journal of Innovation Economics. 10 (3). 1275-1286. (in Russian). doi: 10.18334/vinec.10.3.110556.

Makarova Ya.V. (2016). Formirovanie klientskogo kapitala organizatsii: teoreticheskie osnovaniya i modelnyy instrumentariy otsenki [Customer equity: theoretical views and methodological assessment problems]. Naukovedenie. 8 (4(35)). 73. (in Russian).

Npomash.ru. (in Russian). Retrieved February 13, 2022, from http://www.npomash.ru

Sokolyanskiy V.V., Kaganov Yu.T., Volosnikova M.S., Ishimtsev V.I. (2015). Optimizatsiya parametrov intellektualnogo kapitala na osnove iskusstvennoy immunnoy sistemy na primere kompaniy IT-sektora [Optimization of intellectual capital parameters based on artificial immune system on the example of IT sector companies]. Estestvennye i tekhnicheskie nauki. (6(84)). 106-110. (in Russian).

Sozonov Yu.S. (2014). Otsenka klientskogo kapitala kompanii [Customer equity evaluation]. Vestnik Moskovskogo universiteta. Seriya 6: Ekonomika. (6). 80-96. (in Russian).

Uacrussia.ru. Retrieved February 13, 2022, from https://www.uacrussia.ru

Villanueva J., Hanssens D.M. (2007). Customer Equity: Measurement, Management and Research Opportunities Foundations and Trends in Marketing. 1 (1). 1-95. doi: 10.1561/1700000002.